Explore the heart of the workshops and get to know the people who bring them to life.
We are thrilled to introduce LUCE LAB — a visual story made of images and videos that will take you on an intimate and personal journey to discover three different personalities. Through their voices, you will hear curiosities, anecdotes, and fragments of life that reveal their essence and illuminate their creative spaces, authentic extensions of their identity.
In this unique experience, each protagonist has chosen what best represents them from the new Aura Folk collection, enhancing their presence and personality as a symbol of comfort and confidence.
LUCE LAB is a harmonious intertwining of our reality and the creative universe of each interviewed girl, where fashion and identity merge to reveal how a garment can become a tool for expression, improving one's approach to work and daily life. A journey that celebrates the intimacy of the workshop, personal style, and the inspiration that arises from a space where creativity and authenticity coexist and enhance each other.
But back to us...
A long-time friend, with a sparkling personality and Colombian roots. In 2022, we had the pleasure of pairing her porcelain jewelry with our garments during the Spring/Summer collection photoshoot.
She is Natalia, also known as PEPA FLACA.
"PEPA FLACA is me, but it's not me. Now it's like my daughter" - Natalia describes herself as a creative who has always had a deep passion for manual work and art. From an early age, she spent hours drawing and building, exploring her curiosity. Even when she moved with her family to a Caribbean island, she preferred playing with sand rather than running to the sea. This love for manipulating materials led her to move to Italy to study ceramics and later graduate in art.
"The literal translation of the name is Pepa - seed, Flaca - skinny" - As a child, her father affectionately called her “Pepita Flaca”, a nickname she carried forward, creating a direct link to her roots and childhood memories. Her initial ceramic work reflected this calling, with large and intentionally imperfect pieces. Imperfection, in fact, is an essential component of her creations, as it is what gives authenticity to her art.
"Pepa Flaca was born at a desk, in a room" - Over time, Natalia began to rent kilns from other ceramists and felt the need to have her own dedicated space where she could create and experiment freely. The workshop became for her a kind of extension of her creative expression, a place that reflects her desire for autonomy and continuous exploration.
"I need to feel comfortable to work with ceramics" - A very delicate material that requires an environment where Natalia can move freely and which stimulates her creativity. The choice of clothing is therefore fundamental, as it not only affects physical comfort but also her mood. During the shoot, she found the perfect harmony to meet these needs in two garments.
The Paloma trousers, with their elegant grey, evoke a connection to her urban identity, giving her confidence and a link to the present. The Moon dress, on the other hand, offers an ideal balance between practicality and style, thanks to the buttons that define its dual nature, closed or open, and the fitted sleeve that allows her to work without any hindrance. Both garments, thanks to the contrast of vibrant colors and their functionality, reflect her roots and accompany her creative process, as she kneads her "firstborn" LILU or decorates the fun BANG BANG.
➡️ Discover the full interview and more content about Natalia here.
Credits - Art Direction: Luce team, Photographer: Martina Bertacchi, Artist: Pepa Flaca