Explore the heart of the workshops and get to know the people who bring them to life
This new edition invites you on an intimate and authentic journey, filled with passions, memories, and personal experiences. We asked the new protagonists to tell us what certain words close to our hearts mean to them: feminine, special, and comfortable. Three simple yet profound concepts that encapsulate the essence of LUCE — not just as a collection, but as a state of mind, a feeling, and a way of life.
LUCE LAB intertwines fashion, identity, and everyday life, celebrating the beauty of feeling comfortable with who we are and what we choose to wear.
STUDIOVENTITRÈ is a place that welcomes you, listens to you, and makes you leave a little brighter than when you arrived. ✨23 - as in the years Giovanna was when she decided to open it. A number that became a name, but above all a friendly pat on the back for taking the plunge so young into a sector she wanted to reinterpret in her own way, closer to her idea of beauty.
As soon as you step into STUDIOVENTITRÈ, you immediately understand why it's so special: colorful, bright, youthful, and meticulously curated. Every detail — from the materials to the furnishings — reflects Giovanna's sensibility, her precise taste, and her desire to create an environment designed to make you feel good.
Giovanna, along with her colleague Martina and boyfriend Giacomo, welcomed us with coffee and a shy smile. But as soon as we pulled out our usual list of questions, her best side emerged: genuine, sincere, and fun.
In fact, STUDIOVENTITRÈ is not really "just" a beauty salon. It's that hour of pampering that you decide to give yourself on a completely ordinary Tuesday of any given week. That hour when you leave the noise outside and take a break. You leave with perfect nails, of course, but above all with renewed energy.
For Giovanna, everything starts with comfort: if she feels at ease, if she wears something that represents her, if she is in her own space... then she also feels feminine and special, without needing to force it. All of this is encapsulated in the harmony that what LUCE means to her brings.
➡️ Discover the full interview and other content here.
Credits - Art Direction: Luce team, Photographer: Martina Bertacchi, Artist: STUDIOVENTITRÈ