Stories that celebrate the beauty of being yourself.
Welcome back to the latest episode of #PEOPLE. A space where we meet women who tell their stories through what they do, what they love, and everything that truly ignites them.
Closing this first chapter of the season is Chiara Pieri: content creator and image consultant specializing in color analysis, Chiara is that person you’d want by your side every time you open your wardrobe and don’t know what to wear.
But Chiara, even before her work, is many things at once. "A performer at heart," as she likes to call herself: passionate about musicals, singing, and acting. A woman from Romagna who came to Milan to cultivate passions that seemed unattainable. A solid friend, a present partner, a very happy aunt. She loves simple but meticulously styled looks, and those small twists that make you say: wow, this works! Her style starts right there: wearable clothes, unusual color combinations, and layering. A comfortable, balanced formula, with that extra detail that changes everything. Because for her, getting dressed is never just "putting something on." It’s a way to express yourself without having to explain too much.
Chiara started as a graphic designer, but curiosity led her to change forms multiple times. More than a year ago, she decided to begin her journey as an image consultant, and in 2025, she started her sessions. A choice that combines two things she has always loved: "aesthetics, understood as beauty, and the possibility of helping others."
During her consultations, she talks about color analysis, of course, but not only that. Through the draping technique, she guides people to discover their friendly palette, and then gives advice on colors, jewelry, accessories, clothes, and makeup. The point is not "this season suits you," but to provide tools: to help someone see themselves better, feel better, and recognize themselves a little more in front of the mirror. And this is perhaps the most beautiful part of her job: transforming image into a gesture of care. Not a judgment, not a rigid rule, not another "this yes, this no." But a small compass to enhance oneself, experiment, and also have fun. Because color, when you know how to use it, can change your energy.
With Chiara, we also talked about femininity, and for her, it’s something very specific: complicity, intelligence, care, and a beautiful chaos to share with her closest friends. Femininity manifests itself at its fullest precisely in those moments when you laugh a lot, support each other, understand each other. When we asked her what LUCE means to her, she spoke of the courage to unleash one's creativity and reconnect with the most authentic and carefree version of oneself: "The more I resemble the child I once was, the more luminous I feel."
And perhaps this is where everything comes full circle. In the colors, the looks, the friends, the carefully given advice, the desire to help people see themselves at their best. Chiara's LUCE is what arrives when you stop adjusting yourself to please others and start truly recognizing yourself. Perhaps with an oversized blazer, a fitted top underneath, and an unexpected color.
Discover the full interview and other content here.
Credits – Art Direction: Luce team, Photographer: Martina Bertacchi, Artist: Chiara Pieri