Stories that celebrate the beauty of being yourself.
Welcome back to the second episode of #PEOPLE. The space where diverse women share their stories through what they dream, live, do, love, and imagine every day.

Margherita told us about a world made of stories, ideas, and imagination. She loves to daydream, be surprised by possibilities, and chase everything that sparks her curiosity. Creative, instinctive, and full of energy, she sees work as a space where she can transform insights, emotions, and visions into something to tell.



As a child, she dreamed of working in the fashion world, fascinated by that universe of images, fashion shows, and stories capable of leaving a lasting impression. Although her journey began elsewhere — with archaeology studies and a period living in Rome — at some point, she decided to truly pursue that part of herself. Thus, she started working as a digital editor, entering a world that she now feels is deeply hers. For Margherita, telling stories means precisely this: giving a new perspective to things, finding different ways of observing, and building stories that have something to discover, something that is never taken for granted.

Today, as Head of Fashion at Hearst Digital and Digital Brand Officer at Harper’s Bazaar Italia, she navigates fashion, art, luxury, lifestyle, and design with a personal and sensitive eye. She loves everything that carries a hidden meaning, a detail to interpret, a narrative that goes beyond the surface. And perhaps this is the part that best represents her: the ability to continuously imagine new worlds, jotting down new ideas everywhere, between notes on her phone and scattered thoughts to be transformed into projects.


Margherita told us about a free and spontaneous femininity, primarily linked to feeling good about oneself. For her, fashion is also play, interpretation, the freedom to express different aspects of one's personality. She defines herself as a minimalist but loves to incorporate unexpected details into her looks, special pieces to wear when she wants to feel more feminine, confident, or simply more herself - like the fantastic pink feathered pumps worn during the interview.
To feel special and comfortable at the same time, she chooses what genuinely makes her feel good: essential clothes, personal details, worn garments, and looks that blend naturalness and personal expression. Because comfort, when it truly tells who we are, can also become the most authentic form of elegance.

For Margherita, LUCE is that table shared with her friends, the laughter that lasts for hours, that simple happiness that comes from feeling welcomed and completely at ease. It is the well-being that loved ones leave you with, that light feeling that lingers even afterward, transforming into a memory capable of making you smile every time.
➡️ Discover the full interview and other content here.
Credits - Art Direction: Luce team, Photographer: Martina Bertacchi, Artist: MARGHERITA MEDA