Stories that celebrate the beauty of being yourself.
This new chapter is a natural evolution of LUCELAB.
#PEOPLE is an editorial project that puts people at its core. We tell the stories of women who bring their identity into what they do, what drives them, and what they love.
We asked them to tell their stories starting from simple, yet essential questions. The words that have always accompanied us — feminine, special, comfortable — remain, but they transform: they become lived experience, personal perception, authentic narrative. LUCE intertwines with these stories as a discreet presence, gently guiding them to tell their tales.
Founder of Your Funny Bunny, Beatrice told us about her world starting from what she loves most: being a mother. Every choice, every project, every commitment revolves around this. Over time, she has managed to build a career that allows her to dedicate the time she wanted to her children, transforming a passion into a job.
For Beatrice, birthday parties are special, almost ritualistic moments, because they celebrate something deeper: the day of a mother's first meeting with her child. And this is precisely where the meaning of Your Funny Bunny comes from: a reality designed for families and young children. An e-commerce platform where you can find everything needed to organize well-curated parties, with softer, more refined, and elegant themes, capable of recalling children's favorite characters without losing delicacy and taste.
Today Beatrice primarily handles PR and event organization, with a more strategic and less operational role than in the beginning. She loves collaborations born from shared values, family-friendly events, and ideas that bring smiles, memories, and growth. Before saying yes to a project, she always asks herself a very simple question: "Would I go there with my children? Would we as parents be happy to take them and participate?" If the answer is yes, then she knows it's the right path.
Beatrice told us about a simple, everyday femininity. For her, feeling special and comfortable at the same time means creating a balance between practicality and detail: wide trousers, a soft sweatshirt, an oversized jacket, but with that refined touch that completes the look. Because comfort never excludes elegance.
And then LUCE: that sudden idea that arrives, that inner voice that tells you to follow it, that strength that pushes you to believe in a new project or a new nuance of your work. In a world that never stops, it is also the ability to reinvent oneself, not to settle, and to continue to challenge oneself.
➡️ Discover the interview video and other content here.
Credits - Art Direction: Luce team, Photographer: Martina Bertacchi, Artist: BEATRICE - YOUR FUNNY BUNNY