Hi! Tell us a little bit about yourself - I'm Aurora and I work as an educator. I have a degree in Art History and my passion for it often leads me to travel in search of exhibitions, museums, and foundations to visit. My best company in all this is my husband, Giacomo. Fashion has also always been central to my world; I often find myself in flea markets or vintage shops where I always hope to find a little treasure. I love everything that is beautiful. What would life be without art? I call it a sparkle, essential for escaping the daily routine.
What does femininity mean to you? - For me, femininity is refinement and mystery, grace and joy, but also strength and confidence. It's everything that makes you unique; it's not well-defined and manifests in different ways in each of us women, making us unique.
What does LUCE mean to you? - Luce, for me, is light and sparkle; it's a brand that effortlessly dresses us to shine and make us feel beautiful.
Hello! Tell us a little bit about yourself! - I am an architect and visual merchandiser in the fashion and design sectors. I see and live life as an eclectic journey where every element found is connected. When I design and position, I observe fashion and furniture, seeking beauty, understood as harmony, without sectors or boundaries. I write and describe. I collaborate in the world of fragrances, for which I have a great love.
What does femininity mean to you? - I don't consider it a list of attributes; I see it as a feeling that can be understood and cultivated. It communicates like a semiotic language but without the will of the person who possesses it—effortless!
What does LUCE mean to you? - It's the search for contemporaneity in the knowledge of the past, where every garment can become the perfect wildcard to create infinite combinations, to slip into the wardrobe without time and season, to express and decline one's personal taste.
Hello! Tell us a little bit about yourself - I'm Clara, originally from Sicily and adopted by Rome. I recently turned 30, and many contradictions peacefully coexist within me. My mood is a bit erratic and changes with the moon. I love to see, hear, and do many things, roughly as many as I can't stand. I like to be alone on some days and in chaos and confusion on others; I love drawing with colored pencils, shooting endless rolls of film during my travels, and I love spending time doing nothing with the people I've chosen as my second family. I am an tireless crybaby: tears upon tears before an unexpected sunset and in front of a painted canvas. I have an immeasurable passion for sunglasses, blazers, and vintage rings. If there's one place that cures all my melancholy, it's certainly the sea, in every season. My ideal rainy Sunday: wandering through museums. Art, in all its forms, is a lifeline for me. Art is emotion; art is life.
What does femininity mean to you? - Femininity is a complex concept and is still too often limited and stereotyped today. For me, it is simply the natural way I inhabit my skin. The feminine and femininity are hidden in places, things, and people in the most diverse ways and with unconventional aspects, but no less intense for that. Going back to my being a moody person, I feel super feminine one day in an oversized men's blazer and the next day in a high-waisted skirt and heeled boots. There are different forms of femininity, and one does not exclude the other, but embraces it, completes it, and enriches it.
What does LUCE mean to you? - For me, Luce Studio is color, patterns that remind me of the 70s, and sparkle. Luce is enchantment and contrast. Beauty and inspiration.
Hello! Tell us a little about yourself - I'm Ester, and my favorite things are spending time with the people I love, traveling near or far to experience something new, and animals.
What does femininity mean to you? - I don't know if there's a non-reductive definition of femininity; there are certainly women who have it in abundance, and for me, it's that chicness, that extra detail, that undefined aura that hovers around very few figures and cannot go unnoticed, existing regardless of clothing and all the frills one might use to evoke it.
What does LUCE mean to you? - Luce is definitely a frill I gladly give in to, and in fact, it distances me from the minimalism I love so much and pleasantly allows me to explore animal prints and bright, dreamy colors. After all, a little 'Luce' is needed to light up every wardrobe, don't you think?
Hello! Tell us a little about yourself - I'm Luciana, from Argentina, 39 years old, and I live in Barcelona. I work in the art world and have a band, @svper_. I love traveling, eating while traveling, and observing people from different places, especially the elderly. I also enjoy taking photographs with my analog cameras. Just over a year ago, I also had a wonderful daughter named Valentina.
What does femininity mean to you? - When I think of femininity, the first thing that comes to mind is a memory: myself as a child watching my mother put on makeup. I found it terribly hypnotic; I was fascinated by every small gesture, by her confidence, and, of course, by the result! So, when I think of femininity, I think it has to do with something attractive, hypnotic, but difficult to explain... a bit like the French je ne sais quoi. It's a gesture, a movement, a word... which I find absolutely stimulating.
What does LUCE mean to you? - For me, Luce Studio is a brand whose garments transcend time. I like it because it represents different types of women through unique and special pieces, designed to become wardrobe classics. Furthermore, I consider it particularly important that the garments are produced in Italy, not only to guarantee the quality of the products but also to focus on local production.
Hello! Tell us a little about yourself - My name is Chiara, and even though it's cliché, I like to say: true to my name, because I rarely don't make things clear. I'm that friend who always gives you books for your birthday and asks for your zodiac sign before your name. My zodiac sign, since we're on the subject, is Scorpio, and in life, I work with and for social media. My mantra is a quote by Pasolini: They will tell you not to shine, and you, shine anyway.
What does femininity mean to you? - For me, femininity is anything that makes me feel good about myself. Let's say it's a synonym for freedom.
What does LUCE mean to you? - I recently discovered Luce Studio, and it convinced me right from its bio. It's an outfit to shine in. It's an inclusion of styles, colors, and shapes.
Hello! Tell us a little about yourself! - Hi, I'm Viola and I'm 23 years old. I just graduated in fashion design and for me, fashion represents my vision of the world. I like to play with clothes and create looks with which to experiment with my personality.
What does femininity mean to you? - Femininity for me is feeling like a woman. Experimenting with the freedom to dare to best express your personality.
What does LUCE mean to you? - Luce studio for me represents the right mix of comfort and coolness. A magical world of colors with which to play and experiment with oneself.
Hello! Tell us a little about yourself! - My name is Vittoria Drago. I am 41 years old and from Bergamo. Recently repatriated after 6 years living in Barcelona. I graduated from the Academy of Fine Arts in Painting and Restoration. After working as a restorer, I decided to embark on a decidedly more creative and less "surgical" path, specializing in handmade graphics, my true great love. For several years, I have been teaching art to children in various schools and in my private studio, offering workshops where we experiment with "making art."
What does femininity mean to you? - Femininity is complex. It can be many things, defined in many ways, and very different for each woman. For me, it's something super powerful. It's strength and curiosity, but it's also my sweetest, most caring, and maternal side. It's the sensitive way I look at things.
What does LUCE mean to you? - Luce studio was a wonderful discovery. A brand that connects gentle, creative, and strong women.
Credits - Aurora Delle Rose, Carlotta Pellegri, Clara Russotto, Ester Scarcella, Luciana Della Villa, Chiara Colasuonno, Viola Carsana, Vittoria Drago.