Reluce was born from the idea of teamwork and waste reduction.
We decided to donate our production "scraps" to anyone interested in using them to create something special. Many products were made, and many people decided to join in, and we want to thank them all because we didn't expect such enthusiasm. We have selected our 7 favorite products and profiles for you and will tell you about them below. We hope you love them as much as we do.
PS. All products are sold directly on the creators' profiles (Click the name in the title to be redirected to their website or profile).
Feeling Nova is a project created by women for women.
It was born from personal experience, from the desire to react and to be reborn.
It was founded by Chiara Pasini, a sensitive and creative designer who, through a negative experience, managed to find the beauty of life and turned it into a project.
Feeling Nova speaks to women who have undergone breast cancer surgery. It involves women who discover this disease; women who begin treatments, women who finally see the light at the end of the tunnel, and women who want to reach out to other women.
Feeling Nova supports Made in Italy, backing small businesses with the aim of improving lifestyles, also thanks to genuine and quality products.
Feeling Nova is a community with the mission to involve and support all women who want to be reborn and conquer their lives without limits.
Feeling Nova is a new beginning, a journey of rebirth for all those who want to be part of it, together.
This is Feeling Nova. This is us.
I am a person who takes a long time to figure out what to do in life; I experience circular but evolutionary micro-experiences, like a spring. Why create with my hands? Because it's the only way to photograph inner landscapes and make them visitable to others, like a spiritual FAI (Fondo Ambiente Italiano - National Trust for Italy) day. Embroidery is like the prayer of a religion without dogmas, which is the stream of consciousness; point by point, an image is built through a very long stratification of gestures, thoughts, and abstractions, like a human printer that constantly jams every time you prick a finger or the thread gets tangled. Hands wear out and get sandpapered, and the thread gets caught and slips from the needle: it's a battle against human hardware.
The Manton De Manila is a traditional Andalusian shawl, embroidered with floral motifs and bordered with long fringes. I chose to try to produce this item because I find it beautiful and reassuring, and after the debilitating, though necessary, appearance of masks that we've been living with for two years now, I find it pairs well with the desire to feel enveloped and protected, but at the same time to express femininity, elegance, beauty, and to wear a bit of color and natural elements evocative of a spring rebirth.
I'm Silvia Montresor, born in Verona in December 1989. I spent my childhood with crayons and pencils in hand, watching my grandparents create wonders with fabrics, threads, and sewing machines.
After finishing high school, I moved to Milan and dedicated myself to studying Interior Design, first at Politecnico di Milano and then in magical Scotland with a Master's at the Glasgow School of Art. My love for rain and tea with milk kept me in London, where I worked in an architecture studio, before returning to Italy. There, I continued to work as an Interior Designer and sometimes as an au pair between jobs, traveling around Europe.
From 2017 to 2019, I moved to Brooklyn to pursue the American dream. But a bad experience with visas brought me back to Italy, right in the middle of Covid. It was from there, thanks to misfortune, that the idea for Snuggli was born! In the midst of the pandemic, I could only rely on my imagination... trying to exploit my creativity and a manual skill that had previously been underutilized. The hours spent as a child watching my seamstress grandmother and upholsterer grandfather paid off: and so, in my home garage, with an old sewing machine, many patterns, a frantic search for quality materials and an aesthetic derived from my love for the Scottish woods, the first Snuggli was born, and with it, its whole world made of spelt husks, lavender, organic fabrics, and embroidery threads. Now, creating Snuggli has become my job, with many new ideas to expand the brand's product offering and the hope that its magic will touch as many hearts as possible.
My name is Giulia Barilli, I'm 28 years old, I'm a full-time architect and I live in Milan. I dedicate my free time to one of the oldest hobbies ever: embroidery. PolliG was born in 2017 from a funny nickname, an elderly grandmother, and a song lyric. Today PolliG is commitment, precision, pricked fingers, and the stylization of my mind. I firmly believe in the values that handwork has unconsciously transmitted to me over the years: patience, reflection, silence, dedication, attention, respect for materials, reducing waste, and intelligently reusing what you think of discarding. These values represent the foundations of my daily approach to what surrounds me, and PolliG is certainly its expression and synthesis.
My name is Irene, and I'm a fashion designer and seamstress (my dream since childhood). I was born in Verona but live on Lake Garda, and I'm immensely proud of my region. A lover of "handmade," painting on walls, and reinventing clothes that no longer fit me, I dream big. After years of study, I graduated as a Fashion Designer, and after a master's in bespoke tailoring, I launched my project: Hirene, a long-dreamed-of goal that takes shape day by day. My hands draw, sew, and create what my mind envisions. Hirene is bespoke tailoring and more: I create clothes with my hands that adapt to the body and small "green" collections that reflect my vision—a strong yet harmonious, refined, and tenacious woman, a bit vintage and a bit андрогинный (androgynous). Each garment is carefully crafted with the attention of timeless Italian artistry. I sew by hand, as in the past, to give you the emotion of a true tailored piece. I respect and enhance your uniqueness, but I also respect the environment. With leftover fabric scraps (mine or donated by partner companies), I create unique accessories or clothing pieces with a green and innovative spirit.
My name is Ughetta, I'm 21 years old and I'm a fashion design student at the Nuova Accademia di Belle Arti in Milan.
My passion for the world of art and fashion was passed down to me by my mother, who from childhood offered me every possible means to express my creativity.
My small tailoring project was born during lockdown to pass the time. My production aims to be as sustainable and circular as possible, which is why
all my items are made using small scraps and "waste" fabrics. This detail, in addition to making the bags part of a circular fashion system, also ensures that all my creations are unique pieces.
I was born on March 2, 1995, under the sign of Pisces. From a young age, I pursued the chimera of creating anything and everything: I started by making shell and flower necklaces, cutting strips of fabric to make headbands and ribbons, and even creating clothes and accessories for my dolls.
Sewing has been a passion that I developed alongside my professional career, as a hobby I always shared with my mother. We enjoy cutting and designing patterns, sewing, and having unique bags and scarves."
I live in Rome, specifically in the Pigneto district, a small cultural and creative hub for young Romans. It's an artistically relevant area that inspires me and helps me feel "understood" in my ideas.
I studied Jewelry Design at IED, also here in Rome. Since childhood, I've been in love with jewelry; for me, they are amuletic objects that serve to remind us of something important (a lucky charm, a loved one, a special event...).
Alongside being a designer, I also work as a Content Creator and E-commerce Manager, always for businesses related to fashion or jewelry. I love the world of fashion in its various facets.
I decided to participate in Reluce because sewing is a parallel passion of mine, a hobby I pursue with care, taught and passed down to me by my mother, and it's very special for me to do it with her or simply by following her teachings. When the initiative was proposed, it seemed really important to convey the message of not wasting materials that can prove precious to someone else when we no longer need them. That's why I decided to be a part of it, in addition to the fun, of course :)
I'm Tondì, or rather Vanessa Raso. Let me tell you a bit about Tondì, which came to life almost 10 years ago, between a lunch break and a train journey. The name Tondì comes from the word "tondo" (round), very reminiscent of the old buttons my grandmother used to cover in the same fabric as her blouses; my grandmother was indeed my inspiration. They are covered with recycled fabrics or fabrics I buy while traveling around Europe (when it was possible). The bases are made of anodized aluminum, which I have made here in my province of Lecco. All components are nickel-free and comply with CE regulations. They are very simple and essential; I sell them through markets, through my website (which is currently offline), and I have several shops that resell them (I have a VAT number for my "real" job). It's not my job; it's my hobby, but it still gives me a lot of satisfaction. Sometimes I do something crazy; in December, I went to London where I launched an aggressive marketing campaign. I left a shopper (#tondiaddicted) with Tondì earrings hanging on some doors in certain London neighborhoods, inside which I gave away 5 pairs of earrings, a brooch, and an explanation of what I do and who I am. I can't tell you how much fun I had and how much feedback I received from this experience… not financial, of course. I want to tell you that I love this hobby because I love seeing my Tondìs worn.
